Power Course Workshops
Continuing Education Workshops for Wedding Consultants
A 2-day weekend workshop designed to give new and current wedding consultants an intense, "inside view" of the professional wedding planning industry.
Day 1: "The Business"
- Understanding The Field
An overview of the wedding industry and the role of the consultant in this 72 billion dollar a year conglomerate.
- Getting The Business
Methods to obtain new clients and how to build a solid referral base.
- Making The Money
Understand and develop fee structures that will work for you and your company.
- Get It In Writing
Discuss contracts and other written agreements that can be used effectively for the professional wedding planner.
- Vendors
How do you find the best wedding talent in your area? What do you need to know in order to bring them on your "team"? Learn the answers to these questions as well as pointers on creating a vendor list and maintaining a strong provider-consultant relationship.
- Advertising
Learn the various methods of getting the word out about your business!
Day 2: "Design Concepts - It’s All In The DETAILS"
- Defining Wedding Design & Decor
What is design and decor? How do you grasp the "buzzwords" and techniques to effectively create an amazing event for your clients?
- Tools And Creative Forces
Discuss the various tools, equipment and manpower necessary to take on the challenge of wedding design.
- Spending & Budget Allocation
How much is the "pretty" wedding going to cost you - and your client? Define methods and resources for bringing your hard work at or under budget.
- Portfolio Construction
Learn methods and tips on building a great body of work - even if you are new to the business!
- Design Techniques
Working in an "hands on" environment, participants will have the opportunity to work with the latest in linens, florals, rental equipment and other ancillary items to start the creative juices flowing.
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